TeleConsulting on Selected Topic

• 1 Hour Initial Consult
• Overview & Q & A
• Outside Assignment(s)
• Customized for Maximum Client Value
• Self-Directed Testing & Tracking
• Two 30-minute Followup Consults
• Topic Completion
• Review & Results
• Next Steps Recommendations

• All clients receive 2 hours for each program, discounted from the standard single hourly rate for non-CIM consulting. Payment in full is due to complete registration. Additional discounts apply to semi-private, foursome study programs. Please inquire for rates and details.
• Payment in ful via Credit Card (Via or MasterCard) will secure your reservation. Please request this CC form when requesting available dates.
• The Tele-Consult calls are not recorded, to honor the privacy of proprietary client business issues discussed.
• Clients often find it useful to be in front of their computer during the call, for their own note-taking, or viewing links that may be discussed as examples.
• Semi-Private and Foursome Study Programs will use a commercial teleconference service. Dial-in and Access Code info will be sent to you in advance. Since we use a free-calling service, the only potential fee for phone access may be long-distance rates from your phone provider: please check with your provider if you have any questions about this, since many include free outgoing long distance these days.
• Private Program clients may elect to use standard landline direct service instead.

Diane A. Curran brings two fortuitous qualities to her programs for Catalyst Independent Marketing. She loves to talk on the phone with interesting people, and she remains fascinated by business after working with thousands of business professionals, in an era of tumultuous business shifts, from multi-national corporations to start-up solopreneurs.

She founded Mozaique Media Arts to bring a wide-ranging 3+ decades of marketing experience into focus. Recently added, Mozaique Website Studio  focuses on her state-of-the-art WordPress website resources.  She is continually inspired by the dedication and energy her clients bring to the world. Diane works with professionals in a wide array of fields, including the law, interior design, medical professions, coaching, psychology, professional organizing, bookkeeping, accounting, financial advising, hypnotherapy, theater arts, writers, fashion design, massage therapy, media consulting, business management, holistic healing arts, printing, computing technology of several kinds, public relations, and so many, many more.

Diane was fortunate to begin her marketing career with over 15 years at Hub Mail Advertising, a pioneer in full-service direct marketing in Boston. While at Hub Mail she managed the client service department and outside list marketing services, then rose to become a Senior VP & Account Manager, while serving clients such as Public Television, the U.S. Olympic Committee, Fidelity, Polaroid, Sony, American Repertory Theatre and an extensive list of major regional banks, non-profits, B2B, B2C, and high tech companies. Whew!

Going solo when she moved to California in 1987, Diane developed her consultancy to specialize in small business and professional practices, with a portfolio that integrates marketing, branding, writing & design services.

As both host and guest, she is a TV and blog commentator on film and the creative arts, and a frequent speaker on business marketing topics, with a few blogs of her own. She's hard at work on her first novel at present.

A longtime Docent at The Getty Museum, she leads architecture, garden and VIP tours. As a member of  LA's premier networking organization WRS, she serves as West Los Angeles Chapter President and Burbank Exclusive Chapter Faciltator, is a Trainer Mentor, and has served as Seminar Leader for the New Member and Marketing Your Business programs. She is also active in several online networking groups, and happily lives the creative life in Los Angeles.

• Do you have too much to say and not enough time? Are you down on yourself because you are not a stand-up comedian at a podium or networking dinner? Are you rushing to put as many words into the time allotted? Does informal networking in an unplanned social situation throw you? When you wish you had 60 seconds, but you've only got 15, can you make that work?
• Create a core message with flexible variations and gain power and focus in any timeframe.

• Are you talking to the right audience to take you and your business where you plan to go in the next 1, 2 or 3 years? Are there some shifts in your industry that are bringing a new clientele your way... or removing some you were counting on? What analysis should you be doing, and how often?
• Discover what you can anticipate, instead of simply reacting to, upcoming changes.

• When people think of you, what image to they have? What message comes to mind about what is unique about your business, your practice, your value?
• "Benefits trump Features" is a marketing mantra we've all heard... but what does that really mean in your business? Have you communicated fully to your prospect, the person who doesn't already know how terrific you are?
• Are there aspects you need to address or transform about your profession, your history, or your future direction?
• Learn to lead with your authentic strengths,so that your brand properly represents you, and you attract the clients you want.

• Are you guilty of the entrepreneur's code: leap before you look and don't spend one minute writing down a plan? Won't it work just as well to spend all your time prospecting and serving your current clientele? Mmm-hmm. You'd think that marketing plans were worse than death-and-taxes, the way we habitually avoid them. It doesn't have to be this painful.
• Focus on just what is essential to make your business move forward profitably, even if you are the only one privy to your plan.

• The onslaught of tasks that information technology has heaped on business owners makes it hard to get ahead of the marketing pressures. How many social media communities do you need to get your message out? How often to blog, tweet, post or comment?
• Creating and using a practical marketing &  message calendar, geared to what you know will make a difference in your business, is the the focus of this program.
• Get yourself out in front and prevent overwhelm.

• You are a bona fide expert in your field... but you're not sure how to present your knowledge as a speaker? Are your sound bites compelling and concise? Do your speech titles have what it takes  to get you booked?
• Is your media one-sheet doing its job? Did you include what bookers need to see?
• Are you an experienced speaker, but need to refresh your repertoire, and know you need an outside perspective to expand your view?
• Position yourself for speaking success.

• As famous/infamou for leaping into the unknown as entrepreneurs are, they tend to making marketing decisions using just their gut, instincts, crossed-fingers or adrenalin. Sometimes they don't really know "if ain't broke, don't fix it" and miss major market signals and opportunities. The savvy marketer's add a commitment to "Test, Test, Test."
• How do you plan for and construct a good test? What is actually worth testing? How do you know you are reading the results accurately? Learn where to go from here once your results are in.
• Since you get what you measure for, start tracking to build on your success.

• If your work week never seems to end, or your personal life has become an afterthought, there is a practical way to turn that around. 
• Mapping your own time combines the intuitive with the methodical, giving you the best of each.
• Focus your marketing and other essential business tasks, and bring satisfaction into your daily routine. Sound appealing?